Cut Benefits Spend 10–20% in 90 Days While Your Team Feels More Cared For
⚡Launch Special: Free 21‑Day Benefits Savings Audit for qualified employers (50–500 employees). If we can’t show savings that beat our fees, we work for free until we do.
Recent 21‑Day Audit (Aug): $101,768 projected annual savings from small plan changes
30‑min discovery → data checklist → kickoff within 48 hours
⏳ 4 free audit slots left — ends Oct 10th
Who We Help
Multi‑unit franchises
Growth SMBs
Mission‑driven orgs
✅ Owners Get Predictability 📉 CFOs Get Reduced Costs 🙂 HR Has Happier Employees
Qualified = 50–500 employees + decision‑maker on call
How the Free Audit Works (21 Days)
CFO Savings Report (PEPM + annual impact) with cost benchmarking
Two plan designs (Allowance‑Based <100; Self‑Funded 100–500),
Rollout strategy recommendations
Guarantee: If we can’t show savings that beat our fees, we work free until we do
What You Get
Days 1–3: Discovery call + your current plan data sent for review
Days 4–10: Benchmarking, network match, draft designs
Days 11–18: Savings modeling, compliance, comms plan
Days 19–21: Executive readout (options, savings range, timeline)
Audit Timeline
30‑min discovery → data checklist → kickoff in 48h
2 Proven Strategies
Allowance‑Based (~5-150 Employees)
Employees choose major medical, health share, and/or DPC memberships
60-day rollout with comms toolkit; employees keep doctors where possible
Typical result: 20% PEPM vs legacy plans
Predictable budget with employee choice
2. Custom Self‑Funded (~150–500 Employees)
Big‑company control without bloat
Custom plan design with carrier networks + care navigation
Stop‑loss priced to your risk; pharmacy unbundled for savings
Typical result: 10-20% PEPM vs legacy plans
We’ll recommend the best track in 21 days
Bonuses
When you hire Honey Benefits after the free 21 Day Audit you also get:
1‑Day Unreasonable Hospitality Workshop
Outcome: Design “care moments” that lift satisfaction and retention.
Includes: Employee Journey Map, 12 Memorable Moments Playbook, Manager Checklist, 30‑day rollout plan.
Scope & limits: Up to 12 attendees; 1 follow‑up Q&A (60 min); on‑site in Raleigh–Durham (travel billed if outside).
Creating Habits Group Class (30 days)
Outcome: Employees feel supported and lock in new healthy habits that stick, so they engage with benefits better and HR gets fewer tickets.
Includes: 4 weekly group coaching/Q&A, habit handouts, manager comms toolkit + participation tracker.
Scope & limits: Group only; one Slack/Teams channel; max 2 live cohorts/wk.
Open Enrollment Video Production
Outcome: Clear, relatable videos that help employees pick the right plan and feel heard.
Includes: Leader scriptwriting, recording (on‑site or Zoom), editing/sound, 2 finished videos (What’s Changing + Why; How to Choose Your Plan).
Scope & limits: Up to 2 minutes/video; 1 edit round each; captions/graphics included.
Bonuses included through October 10th.
Don’t Just Take Our Word For It.
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“If you are part of the direct care, free-market healthcare movement you should know Justin Thomas and Honey Benefits.”
Matt Ohrt, Co-Founder RiseUp Health, Multi Healthcare Award Recipient
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“Justin is one of the best men I know, and someone who will effect a necessary positive change to the employee benefits space that is desperately seeking it.”
Ryan James Miller, Faith-fueled Strategist, Coach and Speaker
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"Justin is on a mission to empower families and businesses with better healthcare, and Honey Benefits is driven with this same purpose-driven attitude."
Dr Tanner Moore, Clearwater Health DPC
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"Justin and his team created a health plan where my practice and others can serve employees directly and efficiently."
Dr Amy Nayo, Unorthodoc
We're not just consultants. We are fellow business owners who understand the pressure of managing a budget while trying to do right by our employees. We've seen firsthand the frustration of overpaying for plans that don't work, and we're committed to changing that.
You don't have to navigate the complex world of employee benefits alone. Our expertise is your advantage, and we'll partner with you to find a solution that works for everyone.
We Are Business Owners Helping Business Owners
Meet the Team
Founder
An MBA graduate, licensed employee benefits consultant, National Board-Certified Health and Wellness Coach, and RosettaFest award-winning broker, Justin brings a positive attitude and entrepreneurial grit to help clients solve their biggest employee benefits challenges. He is also a certified business coach and facilitates “Unreasonable Hospitality” workshops. Justin enjoys running, writing, podcasting, and going on family adventures in his spare time.
Justin Thomas
Advisor
Cristy holds a Bachelor of Science in Public Health and a Master's Degree in Health Benefits Design. With a background as a dietician, she is now a nationally recognized employee benefits advisor, having been named twice to Employee Benefits Advisor Magazine's Top 20 Women. Cristy is also a RosettaFest award-winning broker and owner of Custom Benefits Solutions. She is active in her local Boy Scouts of America and Rotary International chapter.
Cristy Gupton
Director of Compliance
With a law degree and over four decades of experience in the benefits industry, Glen brings a wealth of knowledge. His background as a successful owner and president of a third-party administrator (TPA) also helps ensure regulatory adherence. His family also owns and operates Ogden Maple Farm, providing 100% maple syrup products, which aligns well with our sweet theme at Honey Benefits.
Glen Ogden
Director of Engagement
Eric is considered one of the most recognized authorities and disruptive forces in enhanced employee-funded benefits. He has received the “Voluntary Adviser of the Year” award by Employee Benefit Adviser (EBA) magazine – the highest industrywide honor given to only one voluntary adviser annually. He is the Founder of Voluntary Disruption and adds a sweet touch to the Honey Benefits client experience.
Eric Silverman
📈 Free 21‑Day Audit (for qualified employers)
🧰 Implementation (after approval): $5,000–$15,000 setup
🤝 Ongoing stewardship: $20–$35 PEPM
🏅 Guarantee: If we can’t show savings that beat our fees, we work for free until we do.
Pricing
Our process is simple, fast, and designed to deliver powerful results without any risk to you. We'll guide you every step of the way.
FAQs
How fast do we see savings? Clear paths in 21 days; rollout ~60 days.
Can employees keep their doctors? We design for network fit and Direct Primary Care options.
Is switching hard? We manage communications, enrollment, and support to ensure a smooth process.
What happens after we have the call? We start the free audit within 48 hours.
Do I have to name you as our broker of record to do the free 21 day savings audit? No, if you are a qualified business between 50-500 employees we can do the audit for free without being your broker of record. You can then take our recommendations back to your broker or hire us as your new broker. No risk or obligation.
Will I get all the launch bonuses (Unreasonable Hospitality workshop, habit forming class, and video production)? Book your free 21-day audit discovery call to find out if you qualify for these bonuses.
30‑min discovery → data checklist → kickoff in 48h
Don’t Be Normal
In the world of employee benefits, "normal" means accepting the status quo. It means partnering with a broker who only offers off-the-shelf solutions that don't address the root cause of your employees' health. If you do what everyone else does, you'll get the same frustrating results.
At Honey Benefits, we don't just quote you the same plans as a normal broker. We provide health-focused alternatives that get to the root of the problem.
I've run ultramarathons, and I know that what’s considered “normal” isn’t always what’s best. It takes grit and an unconventional approach to go the distance. At Honey Benefits, we bring that same mindset to your employee health plan.
Offer something a little sweeter.
Imagine a benefits package that is a source of pride, not frustration. With our help, you can implement creative solutions that not only cut your costs oftentimes by 10-20% but also genuinely improve your employees' well-being. Imagine happier, healthier employees and a thriving company culture.